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1

The effects of loyalty programs on customer lifetime duration and share of wallet

Lars Meyer-Waarden

Journal:

Journal of Retailing

Year:

2007

Language:

english

File:

PDF, 405 KB

english, 2007

2

It's a Dirichlet World

Sharp, Byron, Wright, Malcolm, Dawes, John, Driesener, Carl, Meyer-Waarden, Lars, Stocchi, Lara, Stern, Philip

Journal:

Journal of Advertising Research

Year:

2012

Language:

english

File:

PDF, 320 KB

english, 2012

3

Grocery retail loyalty program effects: self-selection or purchase behavior change?

Lars Meyer-Waarden, Christophe Benavent

Journal:

Journal of the Academy of Marketing Science

Year:

2009

Language:

english

File:

PDF, 302 KB

english, 2009

4

The Impact of Loyalty Programmes on Repeat Purchase Behaviour

Meyer-Waarden, Lars, Benavent, Christophe

Journal:

Journal of Marketing Management

Year:

2006

Language:

english

File:

PDF, 323 KB

english, 2006

5

Effects of loyalty program rewards on store loyalty

Meyer-Waarden, Lars

Journal:

Journal of Retailing and Consumer Services

Year:

2015

Language:

english

File:

PDF, 559 KB

english, 2015

6

Has brand loyalty declined? A longitudinal analysis of repeat purchase behavior in the UK and the USA

Dawes, John, Meyer-Waarden, Lars, Driesener, Carl

Journal:

Journal of Business Research

Year:

2015

Language:

english

File:

PDF, 351 KB

english, 2015

7

Getting By or Getting Ahead on Social Networking Sites? The Role of Social Capital in Happiness and Well-Being

Munzel, Andreas, Galan, Jean-Philippe, Meyer-Waarden, Lars

Journal:

International Journal of Electronic Commerce

Year:

2018

Language:

english

File:

PDF, 602 KB

english, 2018

8

Big data and firm performance: The roles of market-directed capabilities and business strategy

Suoniemi, Samppa, Meyer-Waarden, Lars, Munzel, Andreas, Zablah, Alex Ricardo, Straub, Detmar

Journal:

Information & Management

Year:

2020

File:

PDF, 1.03 MB

2020

9

STRATÉGIE PRODUITS || Une comparaison empirique de la validité prédictive de la méthode de composition, de l'analyse conjointe et de l'analyse conjointe hybride

Lars Meyer-Waarden and Helen Zeitoun

Journal:

Recherche et Applications en Marketing

Year:

2005

Language:

french

File:

PDF, 2.38 MB

french, 2005

10

Brand loyalty evolution and the impact of category characteristics

Casteran, Gauthier, Chrysochou, Polymeros, Meyer-Waarden, Lars

Journal:

Marketing Letters

Year:

2019

File:

PDF, 312 KB

2019

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